With only ?58,000,000 spent in The British Transfer Market last January ? it is fair to say that compared to the summer window, top flight managers are much more reluctant to spend. That said ? with such success stories like Papiss Cisse and Nikica Jelavic people may wonder why managers do not spend? Of course, the likes of big spenders Manchester City and Chelsea are in the latter stages of assembling their squads to challenge domestically and on the continent.
In this article ? I will look at transfer rumours surrounding teams in The Barclays Premier League. The potential comings and goings and reasons behind the move.
Sunderland
Coming in:
Danny Rose
The transfer of Danny Rose is more a matter of 'when' than 'if' ? the Tottenham youngster said two days after making his debut for the club that he wants to switch to Sunderland on a permanent transfer. Rose said: ?If there was a chance that I could move here permanently; id snatch it with both hands.? Rose is impressed with the intent shown by Sunderland ? with big money moves for Adam Johnson and Steven Fletcher, as well as signing of Premier League legend Louis Saha. The signing of Danny Rose on a permanent basis will solve the issues of left back at Sunderland ? although there may be a cheaper option they have their eye on.
Jelle Vossen 
Sunderland have been linked with striker Jelle Vossen ? the latest star to emerge amid Belgiums new 'Golden Generation'. The 23 year old scored 17 goals last season and fired his side FC Genk in to last season Jupiler League Title. The Belgian has continued his fine form this season ? with seven goals in eleven. It is believed Simon Mingolet has spoke highly of life at Sunderland ? and Vossen is rumoured to be keen on a move. With Stephen Fletcher the only recognized striker at the club, Vossen would be a welcome signing to The Stadium of Light.
Kevin Davies
Sunderland will consider a fresh approach for Bolton Striker Kevin Davies this January. The 35 year old has been linked with a move to Sunderland for the past year now ? and Martin O 'Neil is a big fan of the giant centre forward. A traditional England number nine ? Davies will add some much needed steel in Sunderland's attack. The loss of Owen Coyle and Boltons struggle for a promotion battle may see Davies question his future at Bolton ? and a last attempt with an established Premier League side may fit the bill for Kevin Davies.
Stephen Warnock
Stephen Warnock joined Bolton on a 3 month loan deal in the summer. Deemed surplus to requirements at Aston Villa ? upon his return it is likely he will be shipped out of Villa. A cheaper option than what Danny Rose would be ? Warnock ensures that Sunderland will sign a defender with Premier League experience. At 30 years old and on a free transfer ? it will be a decent bit of business for Martin O'Neil ? although much may depend on Boltons stance come the end of the loan and whether they want to sign the player come January.
Going out:
Frazier Campbell
Frazier Campbell has a year left on his deal but there have been no talks with the former Manchester United man about a new contract to keep him on Wearside. Frazier Campbell made a stunning recovery from injury ? and went on to ear himself an England call-up.Although he found it difficult to maintain that form until the end of the season, there would be no shortage of interested parties if Sunderland continue to stall over a contract. It is believed Wolves are favourites to sign the striker on loan ? due to Sunderland's and Wolves' positive negotiations over the Stephen Fletcher transfer.
Ahmed Elmohamady 
El Mohammady has not started a game since O'Neil took charge of the Black Cats ? and has now been sent on loan to Hull City. El Mohammady has not asked to leave Sunderland however ? and wants to know whether the club is looking to offload him permanently this January ? due to fear of more speculation. Hull boss Steve Bruce ? who signed Elmohamady is a big fan of the pacey winger, and is looking to make the transfer permanent in January.
Titus Bramble
A player who has been blighted with injuries and off the pitch antics ? Bramble may seek pastures new away from Sunderland in Januar in order to start his life and career again. Bramble, 28, was once seen as the future of English football. A dominant center half ? Bramble has seen his career deteroriate. Although Bramble is 'keen to impress fantastic Martin O Neil' the defender may be on his way out of The Stadium of Light come this January. A return to Ipswich Town has been on the cards for some time now.
Keiren Westwood
Due to Shay Given's international retirement ? Westwood has been given the number one jersey for The Republic of Ireland. In order to retain the jersey, Westwood will require first team action. Belgian Simon Mingolet is the current number one at Sunderland ? and that doesn't look like changing. With just limited appearances in The League Cup and FA Cup ? The Republic of Ireland goalkeeper may seek a move away from The Stadium of Light in order to keep his international career alive.
Source: DSG
Source: DSG