He had been observing match days on Wearside closely and noticed that most songs are started off in the south-west corner, yet by the time the north stand start singing it - if they do at all - the south-westerners have stopped.
The new technology would see sounds from parts of the stadium transmitted to other parts, thus producing an all-round atmosphere.
With bigger crowds each and every week - this technology would be a huge help to Sunderland's stretch for success.